SWIZZ BEATZ WIRD CREATIVE DIRECTOR BEI LOTUS

Nach Reebok hat sich auch der Automobilkonzern Lotus die Dienste von Swizz Beatz gesichert. Er wird ab sofort Vice President of Creative Design and Global Marketing. Die Entscheidung begründet der britische Konzern wie folgt:

1. Like Group Lotus , he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter.
2. Like our cars, he’s multi award winning: This year he shared a Grammy Award with Jay-Z.
3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys.